Brand identity and brand perception – often not in line.
Luckily I was able to apply my service of Brand Refinement many times in the past. Because sadly, for many companies there’s a gap between the brand identity and the way the world actually perceives your company.
What is a brand anyway? Well, it’s not just a logo
…or a beautifully designed letterhead.
Mutual understanding of the meaning and goals of your company.
Consistent messaging for your company.
Clearly defined long-term business strategies and goals
Consistent visual appearance
Supporting the core message of your business
Consequently aligned across all marcom materials
Don’t be the company owner that takes better care of your car than your brand. If you want to learn more about brand building, please read my article “Better brand building”