The most efficient way to reach new customers.
Promote your products by helping them to solve their problems.
Content is King – and the best way to separate you from your competition. Instead of just presenting your company to an audience (that already suffers from massive information overload), you rather want to engage with your prospects on a conversational level.
Content is also uniquely versatile, suitable for a wide variety of uses. A solid content marketing strategy provides a direct path to:
- “Speak directly” to people who need your products or services.
- Demonstrate expertise, experience, and thought-leadership.
- Help your (potential) customers to solve problems they’re facing while promoting your products and services.
The goal is to create maximum exposure and build strong and sustainable relationships with your customers.
Fill many needs with one deed
The beauty of a well-planned content marketing campaign is that every created piece of content can be used on various marcom channels. When done skillfully, content can easily be re-purposed, for instance, for social media, your company blog and other online channels.
An article/editorial can be used in various outlets (print and online, or both), and the topics can span a wide range relevant to the industry, driving attention to your company.
The overall purpose of an article is to educate the reader by providing in-depth insight on a particular topic or subject while it can feature news, research results, academic analysis or debates.
While a white paper shall never be a (plain) sales pitch, it will help to sell your products in the long‐run, as is builds credibility and trust. The main purpose of every white paper should be to inform and persuade – leading to only one conclusion: your products are – in every way – the optimal solution that solves a particular problem.
Perceived as unbiased, truthful statements, user or customer success stories shed light on the characteristics of your products from a different angle, adding, again, to your credibility and add valuable authenticity to the marcom mix.